Cartier has once again raised the bar with the launch of the Santos de Cartier Dual Time (Reference WSSA0076). This 2024 release breathes new life into the iconic Santos collection, blending Cartier’s timeless design with modern functionality. Known for its clean lines and signature square case, the Santos has been a symbol of elegance since its creation. But now, with the addition of dual-time functionality, it’s even more equipped to meet the demands of the jet-setting, style-conscious individual.

Cartier timepieces have a historical heritage few can compete with. The brand shares a long and illustrious history with some of the most renowned female personalities to have lived. The following are just a few of the most iconic women that have adorned Cartier timepieces over the years.

In 2019, Cartier, IWC Schaffhausen, Jaeger-LeCoultre and Panerai stunned the watchmaking industry by quadrupling the industry standard 2 year warranty periods for the entirety of their collections. The Swiss manufactures are granting their clients a new level of reliability by introducing an 8 year warranty on all their timepieces through respective streamlined digital programs. This illustrates how the aforementioned brands constantly challenge themselves to take technology and service quality to the next level. The extension not only sets a new benchmark within the industry, but it is also an opportunity to enhance the brand’s customer relationship programmes.

The Pasha de Cartier was first created in 1943, as a 1 of 1 unique piece, upon special request from the “Pasha of Marrakesh” who desired a bespoke timepiece that would be a perfect fit for his active lifestyle. Louis Cartier answered this request with the Pasha de Cartier, the first ever water resistant timepiece, that would allow the Prince to swim, and simultaneously be elegant for his royal duties